Two Fish Marketing

Packages

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Starter Package – “Digital Foundations”

Best for: Startups and small businesses testing the digital waters.

Meta Ads Management

  • 2 campaigns/month (awareness or traffic objectives)
  • Static image + copy setup (client-provided creative with guidance)
  • Core interest and demographic targeting
  • Monthly performance snapshot (1-page summary)

Google Ads

  • 1 Search campaign
  • Keyword setup (10–15 core keywords)
  • Conversion tracking via Google Tag Manager
  • Monthly summary with 1 optimisation round

Social Media Content

  • 4 posts/month (graphics + captions)
  • Branded post template design (1 template)
  • 1 round of revisions per post
  • Suggested hashtag list

SEO

  • Quick SEO Audit (homepage + 1 service page)
  • Keyword suggestions (up to 5)
  • Meta titles & descriptions for 2 pages
  • Recommendations only (no implementation)

Website Review

  • 1-page PDF: Mobile-friendliness, CTA checks, homepage speed
  • Loom video walkthrough (3 mins)

Growth Package – “Performance Builder”

Best for: Growing brands looking to scale and build multi-channel consistency.

Meta Ads Management

  • Up to 4 campaigns/month (including retargeting)
  • A/B creative testing (2 ad variations/month)
  • Custom audiences (including remarketing)
  • Bi-weekly reports with actionable insights

Google Ads

  • Up to 3 campaigns (Search + Display)
  • Intermediate keyword strategy + negative keyword setup
  • Optimised ad extensions + sitelinks
  • Conversion tracking + goal setting

Social Media Content

  • 8 posts/month (bespoke graphics + captions)
  • Stories or Reels ideas included
  • 2 branded template variations
  • Scheduling included (via Meta Business Suite or client’s scheduler)

SEO

  • Full On-Page SEO (up to 10 pages)
  • Meta titles/descriptions, H1s, alt tags, internal linking
  • Basic technical fixes (site speed, sitemap, indexing)
  • Monthly keyword tracking report

Website Review

  • 2-page audit: UX flow, SEO, CRO improvements
  • Loom walkthrough (5–7 mins)
  • Competitor comparison (top 2 competitors)

Premium Package – “Market Dominator”

Best for: Ambitious brands ready for scale, brand lift, and full-funnel domination.

Meta Ads Management

  • Up to 6 campaigns/month (full-funnel strategy)
  • Dynamic ads + video creatives (client-provided or guided)
  • Custom funnels with advanced retargeting and lookalikes
  • Weekly performance report with KPI tracking

Google Ads

  • Full-suite campaigns: Search, Display, YouTube, Performance Max
  • Geo-targeting + device strategy
  • Advanced bidding (ROAS or CPA-based)
  • Weekly adjustments based on performance trends

Social Media Content

  • 12–16 posts/month (bespoke visual design + captions)
  • Reels or video content direction
  • Full content calendar development + alignment with campaigns
  • Community management add-on available

SEO

  • On-Page + Off-Page SEO
  • On-page: Full-site optimisation (15–20 pages)
  • Off-page: Link building (3–5 backlinks/month), directory listings, GMB optimisation
  • Blog topic generation + content outlines (2/month)
  • Keyword clustering and content gap analysis

Website Review

  • 5+ page deep audit: UX, CRO, SEO, content, and user journey
  • Heatmap tool recommendations (e.g. Hotjar)
  • Behaviour tracking setup guidance
  • 15-min strategy session or recorded strategy video
Two Fish Marketing

Sydney Australia
1300 216 821
connect@twofishmarketing.com.au

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